Our Brand Was Completely Revived by Unexpected Promotional Items!

Taking a leap of faith and opening a cardboard package of colorful pens was where it all began. We weren’t hoarding these pens for office doodling; instead, we hit the pavement, stuffing event bags, pockets, and even the odd café tip jar with these logo-adorned pens. It seems that a plain old pen can endure far longer than any flashy advertisement. No one told me that – see our website here!

Our first major trade fair was where we distributed plain, colorful tote bags—no frills, just practical. People came running over to get one. “I kept seeing your bag around town!” would be a common comment from new clients a few weeks down the road. Our brand seemed to be riding shotgun on errands to the supermarket and the gym.

Among my most cherished moments? We gave our accountant this silly stress ball in the shape of a lemon. Even after six months, whenever the budget caused him to perspire, he continued to squeeze the lemon. But here’s the kicker: he recalled our name too. The words “It’s the little things” were Mom’s mantra. She had a point. The idea that a soft lemon may inspire devotion is surprising.

Also, our old college roommate just happened to stroll in with a coffee mug. Her laughter betrayed her sincere belief that this item is released daily. Thanks to her daily drink, she became our walking advertisement. Our mugs would look great on a hundred different kitchen countertops, so we decided we wouldn’t need a billboard.

As time went on, we became more daring: USB sticks, humorous magnets, sticky notes. People were really appreciative of them. Even better, they acknowledged our calls. “Oh, I see. You’re the ones who have the blue pens!” Suddenly, a link is established.

Were we mistaken? Of course. Those inexpensive fridge magnets? Absolute disaster. Along with the goodwill, grocery lists disappeared. Freebies should still be of high quality, as I’ve learned.

Would you believe this is our most unexpected finding? Someone won our branded yo-yo at a neighborhood festival. Whenever his parents see us, they still give us a wave. A small toy—a large and enduring impact.

What we do know is that large sums of money are not necessary to make a significant impression. Little things can go a long way—and leave a lasting impression of your brand.